What Buyers and Sellers Really Want: Insights Straight from the Front Lines

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Every month, Better Homes and Gardens® Real Estate takes the pulse of the market with a quick-turn Snap Poll of affiliated agents across the country. With over 300 responses in the latest survey, we’ve uncovered what’s really driving decisions on both sides of the deal. Spoiler: it’s not fresh paint or trendy décor—it’s the basics that make the biggest impact.

If you’re planning to buy or sell in Northwest Indiana, these insights are like cheat codes for today’s market. Let’s break down the top takeaways:

1. Decluttering is King
77% of agents agree: sellers who declutter and depersonalize have the best shot at winning over buyers. Buyers need to imagine themselves in your home—not get distracted by your Beanie Baby collection or wall of family photos.

2. Turnkey Homes Command Premiums
64% of buyers are willing to pay more for move-in ready homes. Why? Convenience. In a world where time is tight, buyers want to unpack boxes, not start projects.

3. Odors Are Dealbreakers
Forget granite countertops—if your house smells like last year’s litter box, buyers will bolt. Smell ranked higher than dated finishes as the ultimate showing turn-off. Neutralize, deep clean, and maybe invest in a candle or two.

4. Overpricing is the Biggest Seller Mistake
Sellers often think, “Let’s list high and see what happens.” What happens is… crickets. And then price reductions. Buyers today are too savvy. Start smart and you’ll finish strong.

5. Lifestyle Features Matter
Buyers are putting a premium on open kitchens, outdoor living spaces, and dedicated home offices. In other words, homes that match how people really live today.

Closing:
The bottom line? Whether you’re selling or buying, the little things matter. Declutter, price it right, and make your home shine in ways that connect with today’s lifestyle. Need guidance tailored to Northwest Indiana? That’s where I come in—helping you avoid the missteps and capture what buyers really want.

📲 Call me today and let’s put these insights to work for your next move.